Let's face it - good writers are everywhere. Just visit the Liberal Arts' department of your local college campus and you will find many qualified candidates who excel in English grammar and composition eager to write your website content. However, your website needs more than the services of a good writer. Your website needs the services of a skilled Web copywriter to convert your visitors into paying customers.
Your website will succeed online if it employs two crucial components:
- Your website appears on one of the first pages of the search engine results for your keyword phrases. This can be accomplished with a variety of SEO tools that incorporate effective Web copywriting techniques.
- Your website garners trust in its visitors - enough to make them contact you for more information about your products or services. A talented and proven Web copywriter knows exactly how to organize, link, and word your website content for optimal results.
The Role of a Web Copywriter
Regardless of how you get to the first page of the SERPs (search engine results' pages) - either by organic SEO methods or paying-per-click, when a curious visitor enters your website, it is the website content writing that will make or break the sale. Of course, having a horrendous website design or utilizing downright annoying tactics will be an immediate turnoff, but assuming your design is decent, the Web copywriting or lack thereof will dictate the destiny of your online user.
Web Copywriting vs. Website Content Writing vs. SEO Copywriting
For the most part, Web copywriting and website content writing refer to the same process - that of writing content for your website that will engage the visitor and
encourage them to purchase your product or service. SEO copywriting differs from Web copywriting in that it employs techniques designed to help your website rank while greatly reducing or eliminating the costly expenses associated with either sponsored advertising (pay-per-click) or search engine optimization.
At WebSiteText, we believe that your website should take full advantage of what the Internet has to offer. As a result, all Web copywriting incorporates SEO copywriting techniques, unless specifically directed otherwise. Keywords are researched up front before any copy is written. A keyword research report is generated which is reviewed by both the client and our staff members. Once your keyword phrases are selected, website content is written in accordance with the chosen keywords. At the end of the day, if your website succeeds without expensive advertising campaigns, we both come out the winner!
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